Ordover Group Announces Two Nearly Sold Out Condos
The Consulting Group’s Bold Sales and Marketing Model Is Attractive to Real Estate Developers
NEW YORK and MIAMI — With a bold and enterprising new business model, The Ordover Group announced recently that 20 Pine The Collection, in New York City’s red-hot Financial District, and Marquis Residences, in the heart of bustling Downtown Miami, are between 90 and 95 percent sold.
Having marketed and sold properties for more than 25 years, the Ordover Group originated a model that reduces both costs and inconvenience for the developer. And as the market heats up amid increasingly tight financial constraints, it is absolutely vital to have a streamlined and efficient organization for developing real estate.
“I assemble all the parts of the sales and marketing team, and my loyalty is foremost to my client, the developer,” explained Lori Ordover, managing member of the Ordover Group. “It’s a new model because Ordover Group becomes the developer’s representative, focused on what’s best for the project rather than merely acting as a broker making a sale. As a result, the developer doesn’t have to worry about micro-managing the sales force, the creative folks and the public relations people.”
For Marquis Residences, for example, Ordover handpicked a sales team with Spanish and Portuguese proficiency, to cater to the many buyers in Miami’s high-end real estate market. She chose a creative agency that focused on new and digital technology and social media, and put together a multi-lingual web site and live streaming of the building. In addition, an iPad application allows internationals buyers to take a virtual tour from thousands of miles away, and presents detailed floor plans, views out the individual apartment windows and video of the surrounding neighborhood.
“Both the location and the nature of the property will help dictate the team that I choose,” added Ordover. “I’m the developer’s direct representative and my fee structure is such that I have a financial stake in the building’s success.”
Africa-Israel USA (AFI USA), developer of both 20 Pine and Marquis, credits the forward-thinking approach of Lori Ordover for its tremendous sales at a time when real estate has been stagnant across the country. “Lori’s team was incredibly effective in getting us to actually exceed our goals for our East Coast properties,” said Tamir Kazaz, CEO of AFI USA. “The fact that both of these projects are nearly sold out is a testament to her creativity and innovation, and frankly her willingness to take some risks.”
The 67-story Marquis Residences was designed by the internationally acclaimed architects of Arquitectonica, with unmatched 360-degree views of Downtown Miami, Miami Beach and Biscayne Bay. Biscayne Beacon, a 16-story lighting fixture, crowns the tower from sunset to sunrise, making the building an enduring landmark of the Miami skyline. The award-winning development offers unparalleled amenities, including a 14th-floor sky pool deck with Asian-inspired gardens, cabanas and juice bar; exclusively designed bathrooms & European-style gourmet kitchens; and the fastest high-speed elevators south of New York. Additional luxuries include a spa with private suites; Amuse, a fine dining restaurant; and a 70-suite luxury boutique hotel.
At 20 Pine The Collection, all residences have nine- to 13-foot beamed ceilings and oversize windows and are outfitted with custom designed kitchens by Bontempi, a premium Italian manufacturer, with appliances smartly concealed behind cabinetry that blends into the living space. Kitchens feature a Sub-Zero refrigerator, Fisher & Paykel dishwasher and stainless steel Miele cook top. Elegantly appointed bathrooms showcase Galaxy Schist stone floors and walls, open stall with a recessed light rain shower, soaking tub and a vanity finished in exotic wood.