APR’S IGNITE Conference
On Monday, February 27th, Alain Pinel Realtors (APR) brought together leaders of the real estate industry and over 1,200 of their agents in a collaborative learning environment for their 2012 IGNITE Conference at the San Francisco Marriott Marquis.
This one-day, company-sponsored event brought together the industry’s most innovative thinkers and highly successful players to address the current state and latest trends in the real estate industry and in the Bay Area. Keynote speakers included real estate legend Brian Buffini, and Steve Harney, author of “Keeping Current Matters.™”
APR also unveiled a number of new marketing initiatives and tools at the event, including the launch of their fully redesigned and enhanced brokerage website, apr.com; the release of their new mobile platform for the iPhone, Android, and iPad; the introduction of the APR Academy, a brand new online learning platform; as well as a sneak peak at the firm’s newest ad campaign that includes the use of augmented reality.
The main conference was complemented by a segment of breakout sessions featuring some of the most popular speakers and topics in the real estate industry including, Being Mobile & Social in 2012, Understanding the Luxury Market, Generational Marketing, and The Distressed Property Market. This intimate learning environment was designed for promoting conversation and collaboration, with established speakers, including luxury consumer expert and President of Luxury Portfolio, Paul Boomsma; Head of Training for Trulia and Co-Founder of the Social Media Marketing Institute, Ginger Wilcox; and Co-Founder and CEO of Distressed Property Institute, Alex Charfen.
“IGNITE was the perfect theme for our company-wide conference. With 32 offices and nearly 1,400 agents around the Bay Area, it is amazing to witness the energy and sparks that fly when all of your amazingly talented agents get together under one roof. The conference was designed to ignite the creativity and imagination of our agents by emphasizing the importance of education and innovation, and the need to keep current in an ever changing market,” said Rainy Hake, Alain Pinel Realtors Executive Vice President.