The Unhotel Experience

For as much as elite hotels offer relaxing vacation experiences, a hotel room isn’t always a “home away from home.” On top of that, some hate to be easily picked out of the crowd as a tourist.

With the Olympics making its mark in London and only a few months away, many will be traveling and overbooking the city’s various hotels. But a company based in London now offers a chance for tourists to experience the beauty and authenticity of its residential lifestyle without a hotel. That’s where comes in.

“London’s first unhotel, redefines the experience of visiting a city by allowing visitors to stay in a distinctive and characterful home when the owner is out of town, whilst offering all the convenience and comfort of a hotel,” says Greg Marsh, co-founder and CEO of

Guests who want to experience London in a native way, can visit the website and pick out what kind of home they wish to stay in. Marsh explains that the site offers over 300 homes that are available and are in a variety of different locations and at different price ranges, some rooms at less than $500 a night.

Even though guests will be staying at a home rather than a hotel, it doesn’t mean they lose that sense of being pampered with clean, crisp sheets and helpful concierge services.

“Before a guest arrives, we clean the home from top to bottom, make up the beds with five-star hotel linens, which we provide, along with fluffy white towels and White Company toiletries. We then meet and greet each guest who arrives to the home and look after them during their stay,” says Marsh.

This includes an iPhone filled with helpful apps and tips from the owner of the residence. Just like a phone call down to the main lobby, guests with can call the company at any time for needed answers to questions.

Each home on the website is checked-out and approved prior to its listing on With the Olympics only a few months away, the website has already begun to collect bookings for what Marsh says is an “opportunity to truly experience living like a local.”

—Victoria Moorhouse

Leave a Reply