Florida still tops for international market
Point2 released its second U.S. International Real Estate Traffic Report, for the fourth quarter of 2011. During the period, Florida was the most attractive state for international visitors, retaining the top spot among all U.S. states, for the second consecutive Point2 report quarter. The study analyzes international traffic to U.S. properties posted on the Point2 Homes consumer real estate listings portal.
Florida attracted 31.04 percent of all international traffic to the U.S. in Q4, yielding just under 2 percent of its Q3 share to competing states. Arizona held its position as the second most popular online destination, and increased its share of traffic from 15.15 percent in Q3, to 19.44 percent. Nevada also carried over its Q3 spot, holding to third place, with a marginal increase in its share of traffic (8.61 percent vs. 8.22 percent).
The top 10 states identified in Point2’s Q3, 2011 report all retained their Top Ten ratings, with the majority holding the same rankings. Only Michigan and Texas traded spots, swapping 7th and 6th place positions, respectively.
Total international traffic to the top ten states saw a significant drop however, decreasing by 23.41 percent in Q4 vs. the previous quarter, and by 31.59% percent versus Q4, 2010.
Arizona held up the best, letting off just 1.7 percent of its total international traffic versus the third quarter. Texas saw the largest drop among the top ten, losing 39.27 percent versus Q3. Georgia, the ninthmost attractive state for international traffic, saw a 29.29 percent drop in visitors. Florida, the lead state, gave up 28.02 percent.
Canadian traffic once again generated the highest number of online visits to all top ten states, with a highlight 93.58 percent to Arizona, 78.28 percent to Hawaii and 74.11 percent to Michigan.
The United Kingdom and Mexico also retained their spots as second and third highest traffic generators to the U.S., in the quarter.
Point2 provides real estate marketing and lead management software to brokers and agents in North and South America, Europe, Asia, Australia and Africa, as well as listing data aggregation and syndication solutions to real estate MLSs (Multiple Listing Service), Boards and Associations across the U.S. and Canada. Point2’s solutions also include the consumer real estate listings portal, Point2 Homes, as well as end-to-end property management software for small to medium size organizations managing up to 1000 units. Point2 is a Yardi Systems Inc. brand.
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