Iconic luxury brand enters high-end residential real estate
Stuttgart/Sunny Isles Beach — Germany-based Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), and prominent New York/South Florida developer Dezer Properties, today announced a master licensing agreement to expand the iconic luxury brand’s reach into the residential real estate market. The venture’s first project in this new arena features a proposed 57-story ultra-luxury tower in Sunny Isles Beach, showcasing a one-of-a-kind robotic parking system. This system will allow owners to park their vehicles in “sky garages” directly next to their units. The City of Sunny Isles Beach has approved plans for the 132-residence tower.
The Porsche Design luxury brand, founded by Professor Ferdinand Alexander Porsche, the designer of the legendary 911 sports car, is renowned for its technical innovation, forward thinking, and unique iconic style. The new tower would reflect Porsche Design’s brand hallmarks for delivering groundbreaking ingenuity and superlative quality.
“I could not envision a more exceptional project for our brand,” says Dr. Juergen Gessler, CEO of the Porsche Design Group. “The Porsche Design Tower would be representative of our company’s commitment to engineered luxury and the fundamentals that redefine luxury and deliver technically inspired products, such as this state-of-the-art parking system.”
The proposed building, to be located on a 2.2 acre parcel at 18555 Collins Avenue, Sunny Isles Beach, Florida, will feature three circular platforms at the building’s center which operate as passenger-speed “automobile elevators” equipped with sensors that will take vehicles and their owners to their designated floor. The cars will then be parked at one of 284 robotic parking spaces adjacent to the owners’ units.
“We feel honored to partner with such a prestigious enterprise,” adds Gil Dezer, President of Dezer Properties. “Our development team is confident this building will serve as a catalyst for other Porsche Design Towers throughout the world.”
Units at the Porsche Design Tower will range from 3,800 to 9,500 square feet. More than one-half of the units feature a duplex layout, with the ocean-facing units inclusive of a private pool. Porsche Design Tower units are expected to range in price from 2.9 million to 9 million U.S dollars.
Dezer Properties has developed six buildings within two Sunny Isles Beach projects in collaboration with New York real estate mogul Donald Trump. Generating an unprecedented response from a broad range of local, national and international buyers, the prolific developer has successfully sold over 2,000 units at their Trump-branded properties.
“There would simply be no other building in the world with such unsurpassed technological and design elements,” concludes Gil Dezer. “The design team engaged in conceptualizing the Porsche Design Tower has addressed every imaginable detail a potential owner might anticipate. It has been nothing short of a privilege working with such an esteemed group of dedicated professionals.”
