Unique Homes Blog

Betty Graham,

President Coldwell Banker Previews International NRT

Even after three decades serving in the epicenter of the national luxury market, I still marvel at the exotic luxury sector’s resilience. Today is no exception, with Coldwell Banker Previews International’s $10 million and higher listings enjoying great energy. Coldwell Banker Previews agents across the country are reporting an influx of sales over $20 million. We don’t need to look far for examples. The $150 million Spelling Manor, which recently sold for an undisclosed price, joined the ranks of other rarified sales this year, such as the rumored $100 million Silicon Valley estate.

The sale of these extremely rare properties not only emphasize the strength at the highest levels of the luxury market, but also underscore the importance of sophisticated communications platforms that reach the highest echelons of the affluent—whether they are 5 miles or 5,000 miles away. Thankfully, Coldwell Banker Previews continues to create high-quality print and digital publications that speak the language of today’s luxury buyers. For example, with this issue we are débuting a new look for Previews Homes and Estates magazine, complete with new cover design, page layouts and improved editorial content. And Previews’ all-digital Luxury from the Inside Out magazine has raised the bar for brand publishing by featuring exclusive interviews with tastemakers such as Michael Boudro, editor of Elle Décor; celebrity chef Todd English; world-renowned designer Jonathan Adler and actress Jane Seymour. New partnerships with 1stdibs.com and Maserati have also elevated Previews as a true luxury lifestyle brand, linking the world’s finest real estate with the world of fine art, antiques, jewelry, clothing and automobiles.

Few real estate companies today rival the Coldwell Banker Previews brand in sales, global reach or mastery of the luxury lifestyle. However, the real art of selling luxury real estate today rests in the hands of our fine Previews real estate agents, many of whom rank among the top in the world. The success of these extraordinary agents is a testament to how far the ultra affluent market has come in the last three decades—and where it’s going in the next three.

Earlier this year, I had the honor of being elevated to president of Coldwell Banker Previews International®, NRT after serving seven years as president of Coldwell Banker Residential Brokerage in Greater Los Angeles. These leadership positions have given me an opportunity to witness the immense growth and maturity of the ultra luxury market from a very unique vantage point.

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