New Name for Gloria Nilson, REALTORS®
Well-known Gloria Nilson GMAC Real Estate has a new name: Gloria Nilson, REALTORS®, Real Living, operating in New Jersey’s Monmouth, Mercer, Ocean and Middlesex counties. This name change reflects a newly established affiliation with Real Living, the real estate industry’s first consumer lifestyle brand.
While Gloria Nilson, REALTORS®, Real Living remains locally owned by SCS Realty Investment Group, LLC, headed by Garden State real estate leader Richard “Dick” Schlott, the three-decade-old company now enjoys access to a more comprehensive, integrated suite of resources and services. Moreover, this modification marks a significant expansion of a New Jersey real estate entity, putting the company in a position of strength as the market stabilizes and begins to strengthen.
“This is truly a milestone development for our company,” says Patricia Bell, president of Gloria Nilson, REALTORS®, Real Living, and sister company RLS, REALTORS®, Real Living. “For our current customers, this change will be completely seamless and heralds the introduction of new technology that will aid consumers and real estate professionals alike. And for the real estate industry, Dick Schlott’s unmatched track record of success speaks volumes about our commitment to company growth, and more importantly, to providing an unparalleled customer experience.”
In November 2009, GMAC Real Estate merged with Real Living, a full-service real estate brokerage franchise company based in Columbus, Ohio, that offers an exceptional suite of resources and state-of-the-industry technology and information services. This integration triggered the name change, a change that represents a comprehensive re-branding campaign set in motion to benefit customers and sales associates alike, and also reveals a new standard in residential real estate sales.
“Home sellers and buyers are very brand-conscious,” Schlott explains. “So, leading real estate companies are increasingly joining franchises. This re-branding program is an ideal fit – we always have been a consumer centric company, and now we have even more resources and a larger network to allow our agents to continue to assist consumers through all the changing demands of the marketplace.”
For more information about Gloria Nilson, REALTORS®, Real Living, contact www.glorianilson.com.
— Emily Schuit
