Real Living Merges with GMAC Real Estate
To become one of American’s leading residential real estate franchises with more than $20 billion in annual home sales, GMAC Real Estate will be joining forces with Real Living, real estate’s first consumer lifestyle brand.
The merge was set in motion last year when Brookfield Residential Property Services (Brookfield RPS), acquired GMAC Real Estate. Earlier this month, Brookfield RPS also acquired Real Living Network Services, a subsidiary of Real Living Inc., and now will re-brand GMAC Real Estate as Real Living.
“The Real Living Network is now poised for growth,” said Real Living CEO & Managing Partner Harley J. Rouda Jr. “We are looking forward to bringing new technology and the Real Living branding platform to the GMAC franchisees to help grow individual franchises.”
Real Living, founded in 2002, will bring 2,000 brokers and sales associates into the Brookfield RPS’ North American real estate network, according to Graham Badun, managing partner & CEO of Brookfield Residential Property Services.
“We are excited about the opportunity to take the brand to new markets internationally,” said Badun. “Adopting and expanding an already established and respected brand will benefit the entire GMAC Real Estate network of brokers and sales professionals from day one.”
For more information visit http://rismedia.com/2009-11-11/real-living-merges-with-gmac-real-estate/
—Kimberly Turner
