RealEstate.com, REALTORS® Launches Real Estate Channel on YouTube
CHARLOTTE, NC—RealEstate.com recently launched a real estate channel on YouTube for its RealEstate.com, REALTORS® company-owned brokerage, which can be found here: www.youtube.com/realestate. RealEstate.com, REALTORS® will display real estate listings from 20 national markets on YouTube in a video format by collaborating with CirclePix, a national provider of virtual tour services, offering an additional level of exposure for sellers and their listings.
Visitors to the new RealEstate.com, REALTORS® YouTube Web site can search for videos of thousands of homes for sale by entering in criteria such as MLS number, address, city or zip code. After browsing listings details and a virtual tour of the inside and outside of the property, a visitor can call 1.866.285.3226 to be directly connected with a local real estate agent. An agent will help guide the potential homebuyer through the MLS listings and set up appointments to view houses for sale.
“Launching RealEstate.com, REALTORS® on YouTube creates a new, fantastic vehicle for us to reach consumers in way that makes real estate shopping fun and easy,” says Greg Hanson, Senior Vice President and General Manager of RealEstate.com. “With the help of CirclePix, we can now provide a way for potential customers to see a virtual tour of available properties while providing our more than 1,100 real estate agents with greater exposure for their real estate listings. It’s certainly a win-win for our customers and our agents.”
According to a January 2009 comScore survey, nearly 77 percent of total U.S. Internet users viewed online videos, and YouTube attracted more than 100 million viewers to its millions of online videos. Mr. Hanson adds, “We know most homebuyers start their search online. We also know that Internet users are diverse and that videos of homes for sale provide a new outlet for home shopping versus seeking a local real estate brokerage Web site in each market they are searching. Showcasing our listings to this highly engaged, Internet-savvy audience creates a huge opportunity of greater exposure for our sellers’ listings.”
