Keller Williams agent announces new luxury estate collection
Doug Balog of Keller Williams in Palm Springs, Calif., has announced the opening of a new luxury home market division.
Introduced as the Lifestyle Estate Collection, the new division, which will be operated by Team Balog, will be devoted to finding luxury homes abroad for current Palm Springs residents and pairing foreign buyers with luxury homes in the Palm Springs area.
“We introduced the new Lifestyle Estate Collection venture after a great deal of research of discerning homeowners who own property throughout the world and live in the Palm Springs area on a part or full-time basis,” says Balog. “Our focus is to link our local upper-end homeowners to luxury homes markets in Europe, island countries and the Americas while offering local luxury estate homes to the international buyer market.”
Evidence that the California luxury home market remains healthy is found in the recent formation of multiple luxury firms—including Gibson International and Teles Properties—and luxury divisions, such as the Lifestyle Estate Collection.
“At a time when the media is filled with stories of lending crises and real estate gloom, we’ve seen listings of million-dollar homes in the valley continues to chart its own curse, particularly where multi-million dollar homes are concerned,” adds Balog.
Balog has more than 30 years of real estate experience and is a member of the Institute for Luxury Homes Marketing, which is an independent organization that trains and certifies real estate agents in the art of handling exceptional properties.
—Lauren Varga
