Incentives Are The Name Of The Game
USA Today is running a story on incentives brokers are offering to consumers and other Realtors who visit a home. It’s been awhile since an agent needed a bottle of wine or an event to entice buyers and other Realtors to a property but until the boom this was often standard practice, particularly for upscale listings in many areas. During the last downturn in parts of New England, getting agents to preview new listings was almost impossible so the listing agent often staged an event just to get them to the property and frequently agents would bring buyers to those events as well.
