Better Homes and Gardens Real Estate
More news from Realogy today, and this is big: Starting July 1, a new real estate brand will be competing for your business. Realogy, which already owns CENTURY 21, Coldwell Banker and ERA (and licenses Sotheby’s International Realty), will license the Better Homes and Gardens Real Estate brand. The real estate giant announced today that it entered a 50-year deal with the Meredith Corporation to use the Better Homes and Gardens Real Estate brand name.
Meredith first published the Better Homes and Gardens magazine in 1924. The deal appears to be a win-win, allowing Meredith and Realogy to develop new revenue streams. The magazine boasts a circulation of 7.6 million and a readership of nearly 40 million. Read the full press release here:
