Philadelphia, Pa. — Luxury developer Dranoff Properties, along with hospitality, lifestyle and real estate development company sbe, recently announced that Philippe Starck will be the exclusive interior designer for the SLS LUX Philadelphia Hotel. The SLS LUX Philadelphia Hotel, with its 47 story tower and 152 boutique hotel rooms, is set to be built at the prominent corner of Broad and Spruce Streets in Center City Philadelphia. It will mark Mr. Starck’s first ever project in Philadelphia, further transforming the “Avenue of the Arts” into a glamorous destination for culture, art, fine dining and more.
“French design has long been a hallmark of Philadelphia’s aesthetic,” said Carl Dranoff, Founder and CEO of Dranoff Properties. “In the early twentieth century, it was Paul Philippe Cret who gave us the celebrated Rodin Museum, the Benjamin Franklin Parkway, the Benjamin Franklin Bridge and the National Memorial Arch in Valley Forge. Today, it is Philippe Starck who is poised to redefine Philadelphia design with the SLS LUX Philadelphia Hotel. To have an interior designer of Philippe’s caliber and world-class acclaim for this project truly speaks to Dranoff Properties’ and sbe’s shared commitment to excellence but also, to the transformational nature of this project for Philadelphia as an emergent global city.”
The famed French designer’s relationship with sbe and Sam Nazarian, sbe’s Chairman, began in 2005 as the design-centric brand planned to open its first luxury hotel in Beverly Hills. Mr. Starck guided the interior vision for this landmark project, notably its crown jewel, “The Bazaar by Jose Andres,” which serves as an indoor piazza for the property. Since this successful collaboration, Mr. Starck has served as the exclusive hotel interior designer for all SLS properties. He now brings his extraordinary global vision to Philadelphia for the SLS LUX Philadelphia Hotel.
“To be entrusted to design the SLS LUX Philadelphia Hotel on the former site of Philadelphia International Records is an extraordinary privilege and opportunity, especially for my first project here,” said Starck. “The cultural richness of this city and its history provide unending inspiration and now knowing the history of this property, it is reminiscent of my work with EastWest studios in Hollywood. I am excited to continue my collaboration with Sam and SLS and I look forward to working with Mr. Dranoff and the incomparable Gene Kohn of Kohn Pederson Fox Associates in creating one of the great architectural and design properties in the United States, if not the world.”